I Am Writing To Follow Up

In a world filled with emails, texts, and instant messages, there are three phrases you probably find yourself consistently reading and writing:

1. "Just checking in to see ..."
2. "Thought I would just check in and find out ..."
3. "Just wanted to check in to hear about ..."

These phrases signal a follow-up message. They're common expressions for people to use, specifically in emails, when trying to convert leads, close deals, or simply get the information they need. However, these repetitive phrases are often ineffective because they rarely catch an email recipient's attention and typically don't appear to provide them with any immediate value.

But let's face it... you (or the person sending the message) isn't "justchecking-in" anyway — you're trying to accomplish something. You're sending that follow-up message for a reason — to generate business, make a sale, or clarify or learn something. So, you need to ensure it does catch your recipient's eye and provides them with some type of value. This way, they want to open and respond to your message.

Now, you might be wondering how to go about writing an effective follow-up email that actually accomplishes this end goal. In this guide, we'll cover the key steps to writing a successful follow-up email that will help you boost your open rates and conversions.

Let's get started.

Follow-up emails have the power to convert leads, bring in new business, build strong relationships, and close deals. The hardest part is making your email recipients want to open your email and then respond to it.

Think about the important aspects of your follow-up email to ensure it's eye-catching, relevant, and of value for your recipients — give them a reason to respond and get in touch with you. Work through the steps above to write a follow-up email that has an objective, provides context, has a purpose, and a strong subject line (if you choose to add one). Next, determine the best point in time to send the email so your recipient is likely to open it. Then, sit back and watch your inbox flood with responses.

And remember, if you're ever in need of additional assistance or support when it comes to your follow-up email techniques, HubSpot's free sales software is a great resource. With email templates, Sequences, meeting scheduling tools, and more, the Sales Hub will allow you to take your follow-up emails to the next level so you can begin boosting your open rates and conversions immediately.

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